Labels are an indispensable part of the packaging industry. They provide ample information related to the product that can help consumers determine whether or not it is the right product for them. They serve as a vital touchpoint for branding, customer engagement, and compliance.
Among the materials available for labeling, Biaxially Oriented Polypropylene (BOPP) is an industry favorite for a reason. This lightweight but durable materials are known for its excellent mechanical and visual properties. Here’s how they help promote your products in the store shelf.
Mockup by Freepik
Key Benefits of Using BOPP Labels
Easy Printing. BOPP film takes water-based and solvent-based inks well, resulting in high-definition prints with vibrant colors, sharp text, and intricate designs. Whether brands need bold visuals or minimalist styles, BOPP labels deliver exceptional quality that can capture consumer attention.
Water, Oil, Chemical, and UV Resistance. For industries like food, beverages, and chemicals, moisture and chemical resistance is crucial. Since BOPPs are plastic-based materials, they can withstand most liquids and oils without losing their integrity. In some cases, BOPP labels are even able to maintain the clarity of their prints for extended periods after they’re up for display or storage.
Flexible and Durability. To adapt to various packaging shapes and sizes, label materials must be flexible while maintaining their integrity. This durability ensures that labels remain intact and legible throughout the product’s lifecycle.
Excellent Clarity and Opacity. BOPP labels can be presented as see-through or opaque labels. See-through labels will allow consumers to see the condition of your product while recognizing your product’s branding. Meanwhile, opaque labels will help create eye-catching branding for your products.
Industries that Use BOPP Labels
Food and Beverage Industry. The food and beverage industry remains the top user of BOPP labels. Their water, oil, and moisture-resistant properties are ideal against the wet and potentially damaging nature of acidic or liquid products. BOPP labels can hold up against stains, smears, or breakage when exposed to them.
Health and Beauty Industry. Body care and cosmetics tend to require specific labeling materials that can conform to their rounded shapes and the many chemicals that make up these products. In addition to these features, BOPP labels are also resistant to oils from hands and water from sinks and showers that come in contact with the packaging.
Pharmaceutical Industry. Labels that can stand the test of time can be useful for people who need the necessary care. BOPP labels have the durability for medical supplies that might need to be stored for extended periods of time.
Mockup by Freepik
From enhancing shelf appeal to providing long-lasting protection, BOPP labels cater to diverse industry needs while setting a new standard for labeling excellence. As brands strive to differentiate themselves in competitive markets, BOPP labels offer an unmatched solution that bridges innovation and practicality.
For high-quality BOPP labels that can present your products in the best possible light, consider trying out BOPP films made by Argha. Contact our sales team over at PT Argha Karya Prima Industry Tbk (https://arghakarya.com) for more information.
Comments